Our insistence on quality and results guarantees
Our mission is to employ effective advertising methods that will be of the greatest value to your company and produce maximum returns on your investment. We will employ all our skills in working together with you to ensure the best results within your advertising budget.
PROMOTION MARKETING INSTORE
Price discounts, 1+1 free, coupons and sampling are just some of the activities involving consumer products that we carry out in supermarkets.
TAILOR MADE ACTIVITIES
Promotional activities specially designed to meet the needs of every company.
Depending on the product, samples can be distributed in indoor locations such as cafeterias, schools and night clubs or in outdoor locations.
ORGANISATION OF CONVENTIONS
Identification of suitable locations, selection of speakers, construction of stage and Banner, provision of technical equipment, location and securement of catering, provision of specialist staff.
The design and realisation of special large-scale events. This includes study of the Brand, determination of the target group and coordination of all technical aspects of the event prior to its commencement.
Presence at an exhibition is one of the best ways to promote sales and exchange ideas about products and services.
The feeling of freedom that open spaces offer is unique. The great outdoors is an integral part of the way we entertain ourselves in our country. For this reason, the biggest events can be organised outdoors and in this way public participation rockets, ensuring the greatest success of the event and your product.
Research has shown that the distribution of taste samples multiplies sales. People who buy a product for the first time during taste samples promotion usually become regular customers. We take great care that the representatives who distribute samples behave in the most genuine way, thus creating a relationship of trust with the customers.
Sens Creation designs (floor and table) stands, displays, dispensers, wobblers,folders, leaflet holders, posters and whatever other items you require for the promotion of your products and company publicity. We can also create special structures, which will stand out and make your products more attractive to the consumer.
HARD SELLING PROMOTION
Hard selling is designed to impel consumers to buy goods or services in a short period of time rather than evaluating their choices and possibly deciding to wait before making a purchase. It is considered a high pressure technique.
Sens Creation employs specialist methods of Hard Selling Promotion. For example, a sales campaign of a particular type might focus on the limited availability of a product, stressing that other people are waiting to buy the same product and that the price of the product may rise if the consumer leaves and returns later.
Mystery shopping involves the inspection of a place where products are sold or services provided and it is carried out by experienced, trained ‘mystery shoppers’.
Sens Creation has a network of Mystery Shoppers throughout Greece and it is therefore ready to help you evaluate the quality of the services or goods your company provides in the Greek market.
Mystery shopping is not a means of surveillance or policing. However, it is a tool that helps large companies conduct self-inspection and internal assessment of the goods and services they provide.
“The art or the technique of positioning products so that they are attractive and easily accessible to the consumer”. Category marketing in the retail trade is a systematic and disciplined approach to the strategic management of a category of products; its goal is to maximise sales and profits by satisfying the needs of consumers.
Merchandising can be divided into that carried out in supermarkets and that which takes place in small retail outlets (kiosks, mini-markets etc.). Shelf plan, restocking, publicity, promo stands, placement of POP material, checking of products and removal of those which have expired, price inspection, recording of shortages, orders, sales, staff per product, marking of products on shelves.
Design and creation of the company logo, company identity and company publications.
Conception of ideas, design and creation of digital printed materials, stickers, coupons or leaflets.
Advertising gifts are part and parcel of advertising but chiefly relevant to sales promotions. We undertake research into a variety of options and discover the most economical solutions in the market.
Our call centre has over a hundred lines and is capable of supporting competitions, consumer lines etc.
POSTAL SERVICES / DELIVERY OF PRINTED MATERIALS
Delivery of printed materials
Delivery of printed materials has a positive influence on a large proportion of consumers (48%), prompting them to visit stores or purchase the advertised product
The myth has now been debunked that printed advertising materials end up in the rubbish bin before they have even been read.
The truth is that 84% of consumers at least cast a glance at an advertising leaflet, in contrast to the 64% who do not pay much attention to television advertisements and the 81% who ignore advertisements in the press.
Another interesting fact to have emerged is that advertising leaflets delivered to households are kept by 35% of recipients for at least 2-3 days, while 13% of households keep advertising leaflets for a week or more.
DOOR TO DOOR
LETTERBOXES AT BUILDING ENTRANCE
ASPECTS OF SENS CREATION’S SUCCESS
- A supervisor always coordinates our teams.
- Our distributors are permanent associates.
- Our choice of distributors is made according to strict criteria.
- We make sure that our staff undergo continuous training.
- Appropriate design
- Delivery to appropriate groups
- Appropriate distributors
- The right place
- The appropriate time